Nowadays consumers have more choices for where to buy food than ever before. In addition, in other sectors they have become accustomed to additional product information being available to access at any time via various media and they are increasingly also demanding this for the food sector. The access to information about a product also has a crucial bearing on the decision to make a purchase. New shop concepts in food retailing deliberately aim to achieve a high-quality presentation, particularly for ranges with a high margin. The basic idea here of achieving additional sales by offering a special shopping experience is already the foundation for plans in shop design.
Would you like to benefit from this potential?
This is exactly where the product range that xplace has designed for use at the POS in the food retail sector comes in: all solutions satisfy the consumer demand for additional information and offer a unique service experience with interactive features.
Our Solutions for Food Retailing:
Wine adviser
Wine as a category is one of the strongest-selling ranges in food retailing – but is also one of the growth markets for e-commerce. Experts think that the coming years will provide great potential and an increase in sales of medium and high-quality wines – if they are marketed in the right way. The great opportunity lies in the options for providing advice that modern websites offer for wine. Intelligent searches address the individual preferences of consumers. Comprehensive information about the product satisfies the demand for advice and influences the decision to make a purchase in a positive way.
Enjoy the benefits of e-commerce when it comes to advice on wine in your wine section. Consumers are used to the amount of information available on the internet. Standing in front of a wine shelf, they are often only able to access the information on price labels and the back of the bottle. The Wine Adviser allows you to offer comprehensive advice, a top service, a special shopping experience and to assist your staff when discussing possible sales.
- more than 20000 expertises.
- 300 terminals in stores.
- 7 retail chains trust in it.
- since more than 2 years.
Whisky Adviser.
Scotch or bourbon?
Unappreciated and out of fashion for much too long, the whisky range is now benefiting from the revival of the cult drink. Whisky is one of the drinks where people want plenty of advice. At the same time, the level of reluctance when deciding whether to make a purchase is high due to the price. The Whisky Adviser combines the light-hearted surveying of consumer preferences with comprehensive information about the product. This ensures that the fear of buying the wrong product is replaced by the certainty of having made the right choice. In addition, the consumer learns the most important basics all about whisky.
Retailers also benefit from the Whisky Adviser as its provides a database of knowledge for your staff who can very easily polish up on the expertise they need via the terminal when talking to customers.
- installed in two retail chains.
- shows the local product range.
- plugin for the wine adviser.
- database of knowledge for your staff.
Recipe Adviser.
The answer to the question of the efficiency of service terminals at the POS.
The fact that the Recipe Adviser has been used for many years as the first embodiment of the service terminals at the food POS speaks for itself and clearly illustrates what success retailers can achieve with these systems. The question “Darling, what are you cooking today?” has now long since been answered. Fresh content, new functions and the possibility of adapting the application to meet the requirements of chain stores and retailers ensure that the Recipe Advisers are still fully utilised in store even after many years. The impact of the recipes, whose lists of ingredients act as shopping lists and definitely serve as incentives to buy, is now undisputed. And with a little inspiration and a hungry sensation in your stomach, your shopping basket grows almost on its own.
- 1500 sold terminals.
- 1000 customers in food retailing.
- 10 chains trust in it.
- in 4 countries.
- since 5 years.
Fish Adviser.
Who knows a recipe for every fish?
Fish tastes delicious but buying it can throw up many questions. What fish is available? And how can I prepare it?
The Fish Adviser provides suitable recipes for individual types and species of fish. The application’s range of fish is geared to the range available in store and can be adapted as you wish.
Mini splitwall fish counter.
Desire for fish — as big as the ocean.
Develop your own shop concept for your fish counter. In combination with the Fish Adviser, the Mini Splitwall generates a unique and consistent shopping experience.
Emotive pictures and videos whet the appetite to enjoy fish. Information about the product provided via Instore TV or a terminal also helps to increase people’s willingness to make a purchase.